Branding & Art Direction

Cruz to the Top Fitness is a personal trainer in Ashburn, Virginia. I had the pleasure of working with Sean on his company's logo and brand identity. I took his initials "S & C" to create an arrow pointing up to give emphasize on "Cruz-ing to the Top"!

Sean gave me all of the creative freedom and most importantly, his trust, to design a branding style that resonates best with his company's vision. 

It was my first time developing a fitness logo, so it was definitely a challenge I wanted to take on. A big factor of my motivation to execute this project from start to finish was Sean's inspiring mission. He has amazing talent and a goal to help people and guide them through their journey of living a healthy lifestyle. When you combine both passion and the desire to help others, you are able to produce something that is untouchable.